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Shares of Starbucks (NASDAQ: SBUX) are trading up in after hours trading today after the company posted strong Q4 earnings numbers after the market close.

As we noted in our earnings preview, the company was expected to show earnings for the quarter of 21 cents per share on $2.39 billion in revenues. The actual numbers came in at 24 cents per share with revenues of $2.4 billion.

On Thursday afternoon, coffee king Starbucks (NASDAQ: SBUX) will report third-quarter earnings. Currently, expectations call for a profit of 21 cents per share on revenue of $2.39 billion. A year ago, SBUX earned a penny per share in the third quarter, with revenue checking in at $2.52 billion. Fundamentally, SBUX has undertaken a number of cost-cutting measures included closing stores and cutting the prices on some of the company's easier-made beverages (this move was countered by raising the prices on some of SBUX's "more complicated beverages"). Worker layoffs have also had an impact on the company's bottom line. As for good news, SBUX announced that is going to keep 27 stores open that it had originally targeted for closing. This move was made after the firm reviewed its finances. I have long criticized SBUX for its spend-happy ways, but it seems that the company is trying to tame these tendencies. This does not mean that the firm doesn't still spend money loosely, but it is a start.

Company attitudes toward social media sites vary. Some swing the doors wide open, allowing employees to tend to their Facebook farms and update Twitter statuses throughout the day. Others lock 'em down, keeping non-business site access to a minimum.

A recent study found that, in the United States, 77% of employees with Facebook accounts check in with the community from the office. And, the amount of time they're spending in this part of the online world is growing. In the United Kingdom, another study found that 57% log in regularly from work, costing their employers 40 minutes a day.

Philip Wicks, a consultant at Morse PLC, a technology research firm in London, "It isn't just something you can do for half an hour during a lunch break but all through the day and because of that, it has a huge impact because people aren't necessarily concentrating on what they should be doing during the day." He estimates that this translates to lost productivity of $2.25 billion a year.

It seems like the obvious move would be to block the sites, but William Beers of PricewaterhouseCoopers disagrees. "Instead of trying to shut it down, I think we should try to embrace these technologies, put in a nice policy that governs it and explain to users the risks related to it, provide some training and then see what business benefits we can have from it," he said.

Starbucks (NASDAQ: SBUX) closed at $19.38. SBUX is scheduled to report Q4 EPS after the market close on November 5. SBUX November option implied volatility is at 48, December is at 42; verses its 26-week average of 47 contracts, according to Track Data.

Time Warner (NYSE: TWX) closed at $30.15. TWX is expected to report Q3 EPS on November 4. TWX November option implied volatility is at 43; December is at 39; verses its 26-week average of 40, according to Track Data, suggesting non-directional price movement.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.

Once upon a time, retailers measured success by the number of people walking by in the mall, how many entered the store, the percentage they spent, and basket size. Now, a world of zeroes and ones has changed their perspective entirely. Social media is expected to be the star during the coming holiday season, with retailers pushing Facebook, YouTube, and Twitter content to get in front of consumers and affect either online or in-store purchases. Smaller Christmas budgets are expected, so the fight is on to garner as large a share as possible of a shrinking pie.

Of course, nobody would come out and say, "Social media is nonsense, and I'm not getting anything for my investment." So, when the likes of Starbucks (NASDAQ: SBUX), JCPenney (NYSE: JCP), and Target (NYSE: TGT) say that social media is connecting them with their customers and leading to more effective campaigns and product launches, do take it with a grain of salt. What can't be ignored, however, is that they're committing more resources to social media marketing, even though it's still far too soon to tell if it will be effective.

Equity markets ended the third quarter with their biggest losses in four months, and we're now staring down the closing months of 2009. Half the quarter, of course, is dominated by holiday sales, which ups the stakes at the finish line and sets the tone for the bulk of 2010.

Even though company performances have been fairly strong through this reporting season, it's tough to shake the nerves associated with depressed consumer spending and high unemployment.

"One of the guiding principles of our growth investing system is the concept that major trends tend to persist longer and go farther than originally expected," says Timothy Lutts.

In The Cabot Stock of the Month, he explains, "It's a principle that supports our current bullish market stance and our recommendation of Green Mountain Coffee Roasters (NASDAQ: GMCR), even though the stock is already up more than four-fold since March."

"The business, of course, is coffee, a true global mass-market product. And while Starbucks' stock peaked in 2006 (ending a 14-year run), Green Mountain Coffee Roasters is younger and far less famous.

Via, the new instant coffee product from Starbucks Corporation (NASDAQ: SBUX), is making its debut Tuesday on the national stage.

The powdered java was already available in select markets, but the so-called ready brew is now being rolled out to all of the coffee chain's U.S. locations -- and CEO Howard Schultz promises it "will change the way people drink coffee."

Since its start in 1979, ESPN has grown at a rapid clip -- turning into the most powerful brand in sports media. With close to 100 million subscribers, the company has a variety of channels (ESPN, ESPN2, ESPNews, ESPNU, ESPN Classic, and so on), a magazine, stores, a radio channel, restaurants, books, and websites. If considered a standalone company -- it is now 80% owned by Disney (NYSE: DIS) -- it would probably have a valuation above $20 billion.

Despite all the success, the ESPN story has had little coverage, unlike many of the other great companies of the past generation such as Starbucks (NASDAQ: SBUX), Google (NASDAQ: GOOG), and Microsoft (NASDAQ: MSFT).

In the wake of last week's public offering of Dollar General, more IPOs are expected to be coming down the pipeline as private equity firms seek a monetary return on investments made during the boom years. Speculation is that Toys "R" Us and Dunkin' Donuts could be next.

Toys "R" Us Inc. is owned by Bain Capital, KKR, and Vornado Realty Trust (NYSE: VNO). The world's leading dedicated toy and baby products retailer was a public company from 1978 until its acquisition by the private equity consortium in July 2005 for $6.6 billion. It has more than 1,500 stores in 33 countries, and its businesses include Babies "R" Us, eToys.com, and FAO Schwarz, the latter two acquired earlier this year. Main competitors include privately owned KB Toys, as well as big-box retailers Target Corp. (NYSE: TGT) and Wal-Mart Stores Inc. (NYSE: WMT).

The indefatigable Starbucks (NASDAQ: SBUX) has made another strategic business decision ... it has decided to raise the price for some beverages and reduce the cost for others.

What is the line of demarcation? Complexity. Drinks that take more of a barista's time to make (such as Frappuccinos) will now be priced 10 to 30 cents higher, while simple drip coffee and lattes will be priced 5 to 15 cents lower.

This was one of those days that the overseas stock markets had a boost for the U.S. and the strength just stayed around. Despite a worse jobless claims figure, there was an actual positive report in the Philadelphia Fed manufacturing data and the Leading Indicators did not hurt the market either.

Here were today's unofficial closing bell levels:

Dow 9,348.54 +69.38 (0.75%)
S&P 500 1,007.37 +10.91 (1.09%)
Nasdaq 1,989.22 +19.98 (1.01%)

Top 10 Analyst Calls

Interesting article from the Associated Press this morning, taking a look at how fast banks expanded during the past five years. The article states that banks added more than 10,000 full-service branches in the past five years, with nary a bank in the inner city (actually, one of every 10 was in a minority neighborhood).

The banks were "racing" to plant themselves in various parts of the country deemed exclusive or growing. The problem that the article looks at is the dearth of banks located in inner-city locations, which could lead to more charges for customers. This is a very real problem, and warrants the discussion; however, I want to take a look at the problem of overexpansion for the banking industry.

Facebook is making the biggest ad splash since Google, according to an article in the Financial Times.

More than four-fifths of the largest advertisers in the United States have turned to the social networking platform to promote their wares -- after several years of fearing these types of communities. The lure of Facebook must have been too much to resist, with 340 million monthly unique visitors. Now, it's not unusual to see the likes of Johnson & Johnson (NYSE: JNJ), Nike (NYSE: NKE), and AT&T (NYSE: ATT) advertising in this world.

On Tuesday, July 21, brewing behemoth Starbucks (NASDAQ: SBUX) bested Wall Street earnings estimates for the second quarter. The Seattle-based coffee giant reported earnings of $151.5 million in the period, driven by cost-cutting efforts and the downsizing of underperforming stores. Starbucks has now closed at 676 U.S. locations and almost 100 abroad.

For years, Starbucks was the darling of Wall Street. It seemed to do no wrong. The shares vaulted from less than 70 cents a piece in 1992 to $40 by 2006. But Starbucks wasn't managing its growth very well, and they opened too many stores far too quickly. As a result, shareholders paid the price.